We Are Experts.

Making Marketing Simple for America’s Independent Businesses.
We’ve earned the trust of tens of thousands of independent businesses nationwide who rely on our digital marketing and advertising solutions to grow

Our Solutions

Our local marketing and advertising platforms make our clients visible, credible, and attractive… everywhere consumers search. We exist to help you grow.


The OPTIMA Online Listings Presence & Reputation Management program addresses two of the most pressing problems facing small business owners today — online visibility and online reputation. We build and host thousands of pages of detailed, merchant-specific content on behalf of our clients and we work directly with major destination search sites such as Google, Apple Maps, Facebook, Yelp, Next Door, and Bing to help our advertisers develop a more positive, professional, and more visible presence online. OPTIMA services provide local businesses with an effective, low-cost, hassle-free solution to gaining better web presence.

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AMP Video™

Video advertising is uniquely valuable in today’s competitive local economy. AMP Video offerings describe your products or services and emphasize what makes your business unique, trustworthy, and the right company to call. Our video editors will write a script that highlights the most compelling and engaging features of your business. Each AMP Video includes professional voiceover, licensed music, and stock or authentic onsite still or panoramic imagery. These videos are perfect for embedding into your website, for uploading to your official Google listing, for posting on social media sites such as Facebook, for use as Google Posts, and for inclusion in your business email signature.

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CloseBy® Text Marketing

We believe that the screen of a consumer’s cell phone is the single most valuable advertising real estate in media today. Our CloseBy® Text Marketing platform gives our clients the ability to directly communicate their special invitations, steep discounts, or other important information to their customers instantaneously, and at any time of the merchant’s choosing. CloseBy® Text Marketing is entirely permission based, meaning that only consumers who have opted in to join a merchant’s list will ever get a message. Text Marketing gives merchants the power of word-of-mouth advertising on demand. In real time, it permits business owners to build a crowd, fill an empty appointment book, or turn expiring inventory into cold hard cash.

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Google Street View Trusted Imagery and Online Tours

Your beautiful Google Street View Trusted panoramic tour will be re-displayed to the shopping public by the two most important local commerce sites in the world — Google Search and Google Maps. The tour typically displays alongside your core business listing information at Google. The old rule that “a picture is worth a thousand words” rings true in today’s marketing world. With shorter attention spans than ever before, today’s consumer is drawn to attractive imagery. Your Google Street View Trusted virtual tour will give consumers the confidence and trust to choose your business rather than the competition. Google’s own case studies have shown that virtual tours help double the interest in a business’ listing. In their survey, 67% of consumers want more businesses to have virtual tours.

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HomePages® Directories

The HomePages® are distinctive community telephone directories that exclusively list the local residents and the local businesses from a particular town. Consumers love the concise, uncluttered format and the convenience of a comprehensive and totally local buyer’s guide. Merchants appreciate having a directory tailored precisely to the community where most of their existing customers and good new prospects live. Each HomePages® Directory includes a popular quick reference section for community numbers such as churches, schools, local elected officials, ordinances, and park district information. HomePages® Directories are delivered by uniformed US Post Office employees to every family, business, box holder, and rural route address in the community.

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Everything we do at American Marketing & Publishing has one goal: Make sure our customer wins the call whenever a local consumer has a need, and begins to search.

We are passionate to win for and with our customers, to outthink and then outwork our competitors, to grow personally and professionally, and to deliver great value and great results for our clients.

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Company Updates

Company Updates

Jul 24, 2023

CEO’s Corner – July 2023

Six months ago when the year started, we talked about the Open Road ahead of us at AMP in 2023. It’s great to be delivering on that opportunity. We talked at the beginning of the year about the increasing importance to small business owners of building a highly visible, attractive, and credible online presence, and …

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Ruhl & Ruhl Realtors
Dustina Fenton
What I love the most about the OPTIMA™ Program is all the guidance I receive from my Account Manager. I feel like my Account Manager is an essential part of my team and I look to her for any advice and or guidance when it comes to my online presence. A year ago, I was a newer Realtor who struggled to get leads. Now, I have people reaching out to me from all across the United States such as big cities like New York and Chicago. I was even able to reach consumers internationally. Recently, I helped a customer in Iceland close a home in Iowa! I couldn't have done it without the OPTIMA™ program and my account manager!
Lily Pads ReSale Boutique
Stacy Whitten
We love our CloseBy® Text Marketing Program! It has been so nice to have during everything that is going on in the world. Our customers love to hear from us directly on their phones! When we send a text out, we see a larger amount of people entering the store. It always makes us happy when they flash us their phones. The program is so easy to use! The online system is extremely easy to understand even for people that are not great at technology. We are so thankful for this program keeping for keeping us top of mind with our customers!
Edgewater Green House Home
Carole LaVigne
It is really important to me that customers are able to see the style of our store, and what we have available. Google Street View has been a great tool for that. I would highly encourage local businesses, especially any and all kinds of retailers in the area, to take advantage of Google Street View “See Inside” Virtual Tour!
Amish Furniture Gallery
Joe Drejas
The HomePages® is the only game in town. All the bigger conglomerate books are obsolete. In any business, it takes one customer to pay for all my advertising with AMP. There are too many companies that charge an arm and a leg. The HomePages® is reasonable however. I also do the OPTIMA™ program. OPTIMA™ keeps me relevant and updated online. I see the value in both print and digital!
A Repeat Boutique
Tracy Settles
I started to use CloseBy® Text Marketing about a year ago and it has been one of the best decisions I have ever made for my business. Being a consignment store people always think that they can come in and barter or negotiate prices – prior to text I would allow this. Now that I have the text program I let all of my customers know if they want a “DEAL” they need to be VIP text club member and that it is FREE to join, they just need to text in! Everyone wants a deal; they also want to feel included and part of something and that is what the text program offers them. My business is located in a small town, and we are located off the beaten path so customers have to make a point to come to my business as it is not always top of mind! That is why CloseBy® is so important it keeps my name in my customers mind and on the front screen of their cell phone! I know every time I send out a text I will have a busy day – my customers see my text and they will make a point of coming in that day to redeem the offer! As of this morning I have OVER 750 on my text program – I am absolutely flabbergasted at what CloseBy® has done for my business!
MCR Construction And Roofing, L.L.C.
Aaron Miller
The OPTIMA™ program has been so great for my business. I usually receive a lot of word of mouth referrals, but lately all of the new business I have been receiving is because of how people have said they have found us online! Our business is continuing to grow and it's because of how great and visible we look online. I could not be happier. Your program absolutely works and is one of the best decisions we have made for our business.
The Alley by AIBC
Heather Kish
We are so excited to have our Google Street View Trusted virtual tour done of The Alley at AIBC as it's such a unique way to showcase our new event space and tap room to our future guests. We love that we can utilize the virtual tour on our Facebook and embed it into our website. I know this is a feature that will help bring in more business and bookings of our event space. We know for our customers by being able to virtually tour the event space, they will be able to envision their special events and parties with us. We are so happy the Google Street View Trusted team stopped by.
Recon Rifleworks
Preston Mishikaiwa
What we really sold the Google 'See Inside' Virtual Tour for me was being able to see other local businesses tour's and seeing how it gave such a professional appearance to the company before a customer even visiting the business, was very impressive to me. My virtual tour was uploaded approximately 3 weeks ago, and upon my initial time viewing my completed virtual tour, I felt proud and excited knowing the effects of the tour would be astronomical for my business when clients were looking to purchase products online. I absolutely LOVED the quality of the 360 degree images, and how they were combined, show casing what makes my business stand out from other like-type businesses.
New To You
Maggie Hodgson
I have been using CloseBy® Text Marketing since April of 2014 and I could not imagine doing business WITHOUT it! My business is New To You and we’re a small Boutique located in Rochester WI, we are half consignment and half new merchandise. Our inventory is CONSTANTLY changing due to Seasons, Trends, Holidays, etc! That is where my text program comes in handy; I send texts out about new arrivals, new markdowns, and so much more! My customers know that by being on my text club they will get notified FIRST about NEW arrivals, markdowns, designer handbags, and they are always getting special offers and deals via text! I have an Account Manager that helps me send messages, helps me come up with ideas, and she actually cares about the success of my program and business! I would personally recommend CloseBy® Text Marketing to ANY business that has inventory to sell! CloseBy® is worth EVERY penny!
Caroline Beffa Photography LLC
Caroline Beffa
In just my first month with OPTIMA™ I generated 9 new 5 star reviews, went from the 8th photographer in my area to the 3rd, and have received numerous new photography inquiries all through Google search! My program paid for itself tenfold in just the first 6 weeks. So excited for all that is to come!
Huntley Auto Repair
Mike Ziemer
The team at HomePages® has been nothing short of phenomenal. I see a great return on investment from my ad in the HomePages® and my OPTIMA™ program. I would say anyone looking for an affordable way to advertise should advertise with AMP! They are tremendous at what they do. I have been a customer of AMP for 8 years and we look forward to continuing business with them. I love their professionalism and they are great to work with!
Gate Masters of Atlanta
Jason Everhart
We signed Gate Masters of Atlanta up with OPTIMA™ a month and a half ago and have already seen so much growth. Our website looks phenomenal and we're showing up as the number 1 steel fabricator in the Newnan area! This was our ultimate goal and our website has already reached over 500 clicks. Our teamwork with our account manager has been the best part about this journey so far and I look forward to what's to come!
Beautiful Journey
Rebecca Lynn
I have had this program for 3 months and I can tell you that this is personally some of the best marketing I have ever done. I have done many forms of marketing in my years in business and the CloseBy® Text Marketing program is one of the very few marketing forms I consider a solid place to put my hard earned dollars into. With other forms of marketing I don't feel like I've made a return but I feel GOOD about this product. I know I have already received my money back and more with this product and it's only been 3 months. Everything about this program is EASY. My employees promote the program at the register and tell customers to join by scanning the QR code on the provided marketing materials. Sending messages is so easy. I go in and schedule at least a month at a time and then the messages automatically go out. I only send out 2 messages a week and my customers LOVE it! I have received so much positive feedback in regards to the messages I send. I consider this program an ASSET to my business.
Oregon Soap Shoppe & Green Art Etc.
Lynnel & Michael Olson
As a small business owner, our time is very limited for technology and advertising. I love to spend my time making our products and it’s very important for me to have time to greet & help my customers. The Google Street View Trusted virtual tour freed up time with reliable Google-trusted professionals who actually listened to what our business needed to have portrayed online for customers to see how our business can help them. Thank you AMP!
Schroth Brillion Floral & Gifts
Colette Schroth-Thurwachter
I love the AMP Video™ product! The narrator that AMP uses is extremely talented and I love how her soft voice and the lovely music compliments the video and beautifully describes our business details. My OPTIMA™ Account Manager Stephanie let me know that video products boost our visibility and online ranking on Google and once we added that video to my listing, I am now number one for "florists" in Brillion. I highly recommend!
Slabby's Food Freedom
Joseph Bookwalter
I like the CloseBy® Text Marketing Program because it makes communication easier. Most people have their phones close at hand. It's great that we can get specials out and they know about them almost instantly. We have had many people come in and tell us they actually came because they received a text from us! I love that I can see that people are coming in from my text. It has been great with pushing inventory before its expiration date. We are having a great time with the program. Sending out messages is fun! The online system is extremely easy to use! We are so happy with the success we have already had with our program and we can't wait to see where we are at the end of the year!
Lips and Lashes Bridal
Megan Bach
I am extremely happy with the quality of the photos and service! Being a new business in town, these images are extremely valuable to show my potential clients and have enhanced my online presence. The photos turned out beautiful and captured exactly what I wanted for my business. The photographer did a great job and was extremely professional. I would highly recommend American Marketing and Publishing, LLC, to any business owner!
Bonnie’s Quilted Treasures
Bonnie Goodman
OPTIMA™ has been such a help to my business, providing me with a way to generate reviews as well as providing my website for housing those reviews (which keep on coming). Since purchasing OPTIMA™, I’ve had several customers call me saying they found me on Google and that I came up first. The AMP team is always eager to make updates I request, no matter what it is.

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